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CNET News.com: Microsoft's next messaging move: publishing protocol

Aug 18, 1999, 16:23 (4 Talkback[s])
(Other stories by Joe Wilcox)

"Microsoft and AOL appear to be deploying strategies reminiscent of the browser wars. Netscape used its overwhelming market share to determine how the code for Web pages should be written. Microsoft used a standards body and aggressive partnerships to set the pace of browser development. Microsoft's strategy paid off..."

"AOL leveraged its overwhelming messenger market presence to block the MSN Messenger service from connecting with AOL Instant Messenger. Now Microsoft is turning to a tried-and-true strategy: influencing standards and wooing partners."

"But on the standards front, AOL is giving ground cautiously. An AOL spokesperson said this morning that the company is working with IETF to carve out an instant messaging standard. 'We have been clear about our support for interoperability in instant messaging, and we believe the IETF is the way to get there'..."

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