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TechRepublic: ASP Insider: Industry comes of age but searches for customers

Sep 24, 1999, 16:50 (4 Talkback[s])
(Other stories by Phil Wainewright)

[In the ASP model, the desktop OS is largely irrelevant. - LT ed.]

"Last September, a short briefing at the annual conference of thin-client software vendor Citrix introduced me to the emerging concept of Internet-based application outsourcing. At the time, the ASP acronym wasn't even the dominant term for providers of this new form of computing. What a contrast at the same Citrix iForum conference a year later... The event was a coming-of-age for the industry..."

"FutureLink, one of the industry's early pioneers, is now in the throes of overhauling its marketing image. It now says that it has two types of ASP customers:
1.Those to whom it delivers applications from its own data centers.
2.Those who operate their own data centers to deliver applications to users.

All of its traditional customers from its background as a Citrix systems integrator fall into the second category of 'corporate ASPs.' This is not just a matter of clever semantics. FutureLink actively encourages its existing customer base to start delivering applications externally to customers and partners from those corporate data centers, just like any other ASP.

This neat shift in thinking suddenly positions the ASP model as a natural evolution of mainstream computing, the successor to intranets and extranets. The only departure from previous practice is that sometimes the central data center is hosted at a third party rather than operated in-house."

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