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LinuxPR: Magic Software Donates $10,000 To Wildlife Group On Behalf Of Penguins

Sep 29, 1999, 20:18 (3 Talkback[s])

"Company To No Longer Use Live Penguins To Promote Its Linux Products."

Magic Software...announced that it has made a $10,000 donation to the Wildlife Conservation Society for the preservation of penguins. In addition, the Company stated it will no longer use live penguins to promote its Linux products. Magic created quite a "flap" recently when it used two live penguins at the LinuxWorld Expo in San Jose to introduce its new business-to-business e-commerce solution, Magic eMerchant for Linux, for this rapidly growing operating system whose symbol is a penguin."

"The controversy started last August when Magic brought two live trained penguins, named Jeffrey and Lucinda, to the San Jose Convention Center to open the trade show floor, as well as introduce each of the Company's hourly demonstrations of its new eMerchant product. For five minutes at the start of every hour, the birds' trainers would allow people around the booth to take pictures of one of the birds (the birds alternated times in the booth), as well as pet the bird. This "ruffled the feathers" of some trade show attendees who later called PETA (People for the Ethical Treatment of Animals) to voice their concerns. PETA went public and soon Knight Ridder was carrying the story over its newswire. The story was picked up by most of the major daily newspapers, as well as several NBC affiliates and other broadcast outlets."

"According to David Leichner, vice president of Worldwide Marketing for Magic, contrary to animal activists' contentions, the birds were treated extremely well."

Press Release