Top White Papers
Upside: Learning from NapsterMar 29, 2000, 17:05 (3 Talkback[s])
(Other stories by Allen Weiss)
"When I first heard of Napster, I thought about how piracy often indicates an unmet customer need. I'm not talking about isolated piracy, but the widespread type evident with Napster. ...there must be a gulf between what the record industry sells and what music consumers now want."
"In the face of this wide discrepancy, most companies in the record industry have decided to respond with legal suits. But the companies are in part to blame for their problems by also choosing to ignore music consumers."
"The large record companies have not really embraced this idea of mass customization. Were they to do so, they would first recognize that consumers are buying musical experiences. The record companies would break down these experiences into the enormous catalog of songs they own, and then look for ways to help consumers easily configure their own musical experiences."
0 Talkback[s] (click to add your comment)