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IT-Director: Microsoft finally guns for Linux

Oct 26, 2000, 12:56 (23 Talkback[s])
(Other stories by Jack of Hearts)

"...In an advertising campaign devised by ad agency McCann Erikson, the company has come up with a splendidly witty retort, given that this is the IT industry it's obviously not that funny, to the bullish Linux brigade. The adverts consist of a number of penguins, based presumably on Tux the Linux mascot, that all have rather deformed, or at least mutated, heads. It's all fairly high level you understand."

"Underneath this however Microsoft puts the boot in with the tag line that read, 'An operating system does not just have advantages' followed by the sucker-punch ? 'It can mutate unexpectedly. But with Windows 2000, you get all of the services and support from the same vendor. That will save time and real money.' Pretty heavyweight stuff for Microsoft."

"However, there is one fairly fundamental problem with Microsoft's campaign, that will be run in the popular German 'c't' magazine. That problem is quite obviously that Microsoft isn't really in much of a position to comment. Having come to market with more variations of its operating system than most of us would care to remember, it's hardly in a position to talk about operating systems mutating. But presumably that irony is lost on Microsoft."

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