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The Standard/Reuters: Will Netscape 6 Pack a Punch?

Nov 14, 2000, 16:41 (0 Talkback[s])

"Netscape Senior Vice President and General Manager Jim Martin said in a phone interview the latest version will help Netscape regain some of its lost market share. The latest version of the browser has been downloaded about 3.5 million times since its first beta version was released in April."

"Netscape will have to get third-party and original equipment manufacturer support, make sure its marketing and ad messages are on the mark and work with Internet appliance makers to use Netscape's Gecko technology."

"The latest version of the browser will also be launched Tuesday in Britain, France, Germany and Japan for the first time, providing international users with a browser and online environment tailored to their local region."

"Netscape is also expected to strike deals with Primedia to feature print advertising across its multiple publications. It is also expected to launch major marketing initiatives with Internet service providers, computer manufacturers and Web companies to distribute Netscape 6 browser software."

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