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Enterprise Linux Today: IBM Brings Personalization Software to Linux Environment

Jan 24, 2001, 21:36 (0 Talkback[s])

"Key e-marketing Software Now Runs on Open Operating System."

"With today's announcement, we're able to deliver software that allows companies to engage their customers over the Web, which is a powerful business tool," said Ed Harbour, director of marketing, WebSphere software platform, IBM. "IBM's WebSphere Personalization allows businesses to develop, deploy and update personalized data quickly on various platforms, including Linux-- the fastest growing operating system in the industry."

"The previous release of WebSphere Personalization, v3.5, included in one product both rules-based personalization as well as a recommendation engine which utilizes LikeMinds collaborative filtering technology from Macromedia. In the latest release of WebSphere Personalization, v3.5.2, the recommendation engine is now available on AIX, further broadening a site owner's choices of operating environment."

Press Release