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LinuxPR: Two new products on Linux+Mac+Windows drive new business model for Appgen Software

Feb 27, 2001, 21:35 (3 Talkback[s])

"With the release of Appgen Accounting for Small Business and MyBooks, the company will begin to sell prepackaged products directly to consumers of business and personal finance software."

"Appgen Business Software, Inc. implements a new business model, effective immediately. This new business model includes the recent formation of Appgen Personal Software, LLC which, along with Appgen Business Software, Inc., will jointly market business and personal financial management products as "The Appgen Software Companies". Also effective with this announcement, The Appgen Software Companies will begin to sell prepackaged products directly to consumers of business and personal financial software. This will be the first time in the company's history that it has established a manufacturer's suggested retail price (MSRP) for any of its products. According to President and CEO Jim Kelly, "This new business model reflects the enormous changes that are reverberating throughout the computer industry, and will reposition our products and our Value-Added Resellers (VARs) to take advantage of these changes."

"First among these changes is the fact that the VAR channel is seeing more competition from a resurgence of the ASP model of business management at the same time that they are experiencing post-Y2K sales fatigue and a decline in the world economy. In order to combat these issues effectively, our marketing team decided to establish a truly competitive MSRP so that the Appgen Companies can concentrate on their core businesses of new product development, marketing, and service, while our VARs can concentrate on their core competency of professional services to the SMB market. Along with these changes, we are introducing two new products with major technical enhancements that should be very interesting to everyone in our industry: Appgen® Accounting for Small Business and MyBooks."

Press Release