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ONLamp: Dumbing Down the Decision

Sep 28, 2004, 11:30 (3 Talkback[s])
(Other stories by Jono Bacon)

[ Thanks to Jono Bacon for this link. ]

"A few weeks back while watching TV, I was rather unceremoniously interrupted every fifteen minutes by a series of advert breaks. In the UK, some channels have a wide variety of adverts for things such as toilet rolls, cheese, toys and other random cruft, but on some other channels, the advert breaks take a slightly different tack and instead carry a number of similar attempts to wrestle money from your guarded wallet. On this particular occasion, the theme was quite distinctive - personal injury and loans adverts. Like many people, when these adverts come on, I mentally switch off and disappear into a daydream while I am bombarded with great offers, tacky actors and products I have no interest in. This normally happens 99% of the time, but a few weeks ago, I actually sat there and thought about how these adverts work..."

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