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IDEAlog.us: Microsoft V.P. Asks Employees to Pad Marketplace Site with Reviews

Oct 20, 2004, 20:00 (16 Talkback[s])
(Other stories by Jeff Reifman)

[ Thanks to Jeff for this link. ]

"I guess Microsoft's recent launch of its WindowsMarketplace Web site fell a bit flat with the public. Someone must have noticed that the absence of product reviews left consumers cold. David Cole, Microsoft's Senior Vice President of the MSN and Personal Services Group, sent a call to action to his team today asking each full time employee to 'break the ice by reviewing three products.'

"'Reviewing a product takes only three simple steps: click the name of the product you want to review, create a nickname, and share your thoughts. By sharing your thoughts, you'll be adding value--the more ratings and reviews on Windows Marketplace...'"

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