WebProNews: Why Modern Marketing Loves Open Source

"It may all sound like a geeky cult but open source is actually a way of working that involves huge, web-based collaborations among far-flung individuals and a shared, or open, approach to intellectual property rights. Instead of maintaining a tight grip on any findings resulting from a project, open sourcers share new knowledge in a central bank of information (often programming code) that anyone else can access and use for free, albeit within a set of usage criteria.

"Another unusual characteristic is the way in which people are motivated by open source projects..."

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Related Stories:

• Inc.com: The Secrets of Open-Source Managing(Nov 30, 2004)
• NewsForge: How an Open Source Community Gets Built(Nov 19, 2004)
• NewsForge: Analysis: How Sun Plans to Build Solaris Open Source Community(Nov 16, 2004)