"Reflecting on Linux World, I can't help but be astonished how far we've come: oh sure, the ancestor of PostgreSQL (the Berkeley postgres project) was around from almost the dawn of the modern database management system. And yes, of course, it's been an open source project since 1996. But to the best of my knowledge we, the community, have been going to trade shows for less than 12 months now. As well, as recounting our successes at Linux World, this article is meant to guide those individuals manning a PostgreSQL booth in the near future..."