ZDNet: Open Source and PR

"Nathan Willis suggests that open source could take a cue from Apple's PR department. Specifically, Willis says that open source projects would do well to emulate Apple's PR practices, given that Apple manages to garner huge amounts of news coverage each time they do product announcements.

"There are some definite advantages, from the reporter's viewpoint, of working with a company like Apple, as opposed to a project like GNOME or FreeBSD..."

Complete Story

Related Stories:

• NewsForge: Timing Release Schedules to Maximize Publicity(Mar 02, 2005)
• Groklaw: How Not to Kill the Golden Goose(Feb 22, 2005)
• Editor's Note: News at 11(Dec 03, 2004)
• NewsForge: How To Be a Free Software Zealot(Oct 23, 2004)