"Art production in an open source environment is more of a challenge than most people think. I know this from my experience in the Ubuntu interface design project in past few years. It has become clear to me that it is impossible to produce high quality visual content in an environment that is lacking coordination. That insight prompted me to investigate other models that could be adopted and used in the open source context. I found the commercial agency to be one of the most efficient and productive models that I can recommend for adaptation, thanks to one single factor -- art direction. Art direction assures the unity and consistency that are the main characteristics of professional artwork.
"Before I outline my suggestions regarding the changes I am promoting, let me discuss a few general issues relating to visual design..."
