"A long story by David Strom at InformationWeek called Five Disruptive Technologies to Watch in 2007 couldn't help but catch my eye on New Years Day. The reason is that all five technologies, and the strategies of the vendors that are promoting them, rely upon standards--in most cases, fundamentally. That's no surprise, because disruption by definition is painful, and no one in the supply chain (including end users) likes pain. Providing a convincing argument why the resulting pleasure will more than offset the pain is therefore imperative.
"One type of pain that vendors and end users particularly dislike is the risk inherent in buying into a new technology or service model..."
