Web Strategy for Open-Source Businesses (Learning from JBoss)
Dec 11, 2007, 02:30 (0 Talkback[s])
(Other stories by Matt Asay)
[ Thanks to Matt Asay
for this link. ]
"Talk with John Roberts, CEO of SugarCRM, and he'll tell you
that his website is one of his most valuable business tools. It's
often the beginning point to a customer relationship and is also
often the source of a deal closing. Few understand web strategy as
well as SugarCRM.
"JBoss might well be among that few. I was reading through an
internal presentation from JBoss and continually find myself
impressed by how well Marc, Rob, Bob, and the others grok'd the
importance of the web to their business. JBoss knew who was hitting
its website, what they were doing there, and how to nurture that
initial interest into a sale..."