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Web Strategy for Open-Source Businesses (Learning from JBoss)

Dec 11, 2007, 02:30 (0 Talkback[s])
(Other stories by Matt Asay)

[ Thanks to Matt Asay for this link. ]

"Talk with John Roberts, CEO of SugarCRM, and he'll tell you that his website is one of his most valuable business tools. It's often the beginning point to a customer relationship and is also often the source of a deal closing. Few understand web strategy as well as SugarCRM.

"JBoss might well be among that few. I was reading through an internal presentation from JBoss and continually find myself impressed by how well Marc, Rob, Bob, and the others grok'd the importance of the web to their business. JBoss knew who was hitting its website, what they were doing there, and how to nurture that initial interest into a sale..."

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