"Snickering juvenile humor aside, the technology really is quite impressive. The tiny projector is capable of HVGA resolution (640×240 -- good enough to display a near-Standard Definition quality movie) so I suspect that the first intended application is ad-hoc projection for field use, such as in the military. Two of these tiny units stacked on top of each other could effectively project 640×480 at true VGA, with the appropriate software and hardware to stitch the two images together.
"Want to use your BlackBerry, Android, Windows Mobile or iPhone device to quickly display a PowerPoint or OpenOffice.org Presenter presentation stored on an SD card? A few years in the future, it will be no problem -- just hook one of these Pico DLP units up to your device, and you're all set to go."