CPU Diversification: Ubuntu's Gain, Microsoft's Loss

"Apple's decision in 2006 to ditch the PowerPC architecture in favor of Intel CPUs meant that Windows could run on virtually every consumer-class desktop and laptop computer in the world--a goal towards which Microsoft had worked for more than a decade, as it promoted the x86 architecture over its alternatives.

"But that success was short-lived, as ARM chips, like Qualcomm's Snapdragon (which was recently previewed in netbooks at Computex in Taiwan), stand poised to attack the market share of x86 CPUs."

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