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Developers Can't Discount Human Nature

Jul 16, 2009, 20:04 (1 Talkback[s])
(Other stories by Paul Chin)

"Developers are then faced with the challenge of trying to reconcile the objective facts of a system with the subjective reactions of its potential users. A developer can say to a user, “You know that thing that normally takes you two hours to do? Well, now you can do the same thing and more in two minutes,” and then proceed to list all the ways their new tool will increase productivity. Unfortunately, while the developer is making a case for the new tool, users are hearing, “Excuse me, I don’t mean to interrupt your dinner, but what if I told you I can save you 10-percent on your long distance rates?”"

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