Developers Can't Discount Human Nature
Jul 16, 2009, 20:04 (1 Talkback[s])
(Other stories by Paul Chin)
"Developers are then faced with the challenge of trying to
reconcile the objective facts of a system with the subjective
reactions of its potential users. A developer can say to a user,
“You know that thing that normally takes you two hours to do?
Well, now you can do the same thing and more in two minutes,”
and then proceed to list all the ways their new tool will increase
productivity. Unfortunately, while the developer is making a case
for the new tool, users are hearing, “Excuse me, I
don’t mean to interrupt your dinner, but what if I told you I
can save you 10-percent on your long distance rates?”"