First Psystar, now Quo, but what about Linux? Enter Mond Computers.

[ Thanks to An Anonymous Reader for this link. ]

"Everything starts with the brand. It is the name or the word that is to be associated with this whole project and the final user experience. The Brand is to be used consistently and should be shielded from all potentially negative connotations. The fact the project uses Linux should be a mere footnote for interested techies, but the connotations this brand should establish should inspire a perception of the project as beyond Linux, where Linux is merely one of the components.

"Branding should be done in such a way to neutralize all complaints of weaknesses which may technically be impossible to fix. To clarify this, think about the fact that Macs cannot run certain software which Windows can. How many people exactly raise as much fuss about that as Linux users tend to raise about certain programs? How come they don't raise as much fuss? Because it was made absolutely clear from the beginning that this is a different realm, a different culture, a different experience with its own rules, its own turf and its own features.

"Instead of thinking about what this product does not support the brand should make people pay attention to everything that the product does support, and put more emotional weight on that.."

Complete Story

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