Increase Site Traffic by Including Multi-language Content in Your Web Page
Jan 20, 2010, 06:03 (1 Talkback[s])
(Other stories by Rob Gravelle)
"Want to give your website a more broad appeal and increase
readership? Who doesn't?! According to a recent article on the
www.ragan.com site, Ohio State University Medical Center's website
accumulated thousands of additional views in the months following
the inclusion of Chinese, Russian, Somali and Spanish content.
Chances are good that your site could also benefit by introducing
some non-English material. Today's article will focus on various
tools that you'll need to produce multilingual HTML documents.
"Entity and Character References Recap
"You may recall how the Globalize your Web Applications: The
Universal Character Set article demonstrated how to include special
characters, including control characters and those of different
encoding sets than the bulk of your content. These techniques are
perfect for inserting a small amount of text in your documents
whose codes lie outside your main character set. A textbook example
can be found in Wolfram Rösler's Hello World collection. Under
the "Human" heading of the HTML section, there is a list of the
endeared phrase in dozens of languages. Since many of them cannot
be represented by the same character set, he employs Numeric
(decimal) Character References to display some of the non-Western
characters. The following document source excerpt:"