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Use jQuery to Build a Newsletter Subscription Popup with a MySQL/PHP Backend

Jan 20, 2011, 10:35 (0 Talkback[s])
(Other stories by W. Jason Gilmore)

""Always be closing" certainly ranks among the most recognized of all sales-related quotes, an adage so old that its origin has apparently been lost to time. For those engaged in online commerce, the closing process should begin with a potential customer's very first visit to your website. The specific approach can take many forms, however one of the most popular involves inviting the visitor to subscribe to the website newsletter. After all, if the visitor is interested enough to proactively provide his e-mail address, then perhaps he can be later swayed into making a purchase thanks to some tantalizing special offer communicated in some future newsletter.

"The traditional approach involved simply embedding a newsletter subscription form into the website, often ubiquitously visible within the website layout's sidebar. More recently, websites have taken a more aggressive approach in terms of inviting visitors to subscribe to a newsletter or consider some other special offer. The approach involves displaying a popup window the very first time a visitor navigates to the website. The visitor has the option of either responding to the offer or providing his e-mail address by interacting with the popup, or can choose to close the popup at which point it won't reappear for a (hopefully) significant period of time."

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