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The Cost of Being Amazon's Free App of the Day

Aug 05, 2011, 10:01 (1 Talkback[s])
(Other stories by GigaOm)

"Since the team had branched out from iOS apps and begun experimenting on Android, it chose to roll the dice. Unfortunately, even with more than 100,000 downloads in a day (and potential reviewers to help build buzz), sales returned back to around normal levels, even as customer support demands rose:

"'Did the exposure count for much in the days afterward? That's also a big no, the day after saw a blip in sales, followed by things going back to exactly where we started, selling a few apps a day. In fact Amazon decided to rub salt in the wounds a little further by discounting our app to 99¢ for a few days after the free promotion. All we got was about 300 e-mails a day to answer over the space of a few weeks, that left us tired and burnt out.'"

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