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It's No Longer True That Android App Developers Are Starving For Revenue

Oct 18, 2013, 23:00 (0 Talkback[s])

For a couple of years, app marketing and analytics firms have estimated the size of the Android-iOS monetization gap using various definitions of revenue, and their conclusion has always been that Android falls short.

But in a new report, BI Intelligence explains that it's no longer the case that there's no money to be made on Android. In fact, when a broad view of revenue is taken into account, including advertising, mobile commerce, and other fees, Android only lags Apple by a hair. The report also explains how Android developers can do more to boost monetization. It's also full of data that gauges the size of the opportunity in Android-land.

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