IT Analysis: Oracle And Unbreakable Linux
Apr 15, 2003, 11:30 (6 Talkback[s])
(Other stories by Robin Bloor)
"In terms of the major database companies, you could argue that
Oracle was relatively slow to jump onto the Linux bandwagon, or you
might argue that IBM was fast off the mark.
"It probably happened that way because IBM was getting anxious
about platforms. The world had gradually moved to Unix or Windows
NT and the reference platform for Unix was Sun's Solaris, not IBM's
AIX. When Linux started to become popular, IBM was quick to see an
advantage. No vendor owned Linux and IBM could use it to sell its
hardware and make it a prime platform for its software.
"Anyway, Oracle is now clearly a Linux convert and evangelist.
It is running an expensive world-wide marketing campaign under the
slogan "Unbreakable Linux". As part of this it is spending $150
million to encourage ISVs to develop Oracle based applications for
the Linux platform, offering help with porting and development (all
in a free Linux bundle). All its products are available on Linux
and it claims to 'recommend Linux to many of its new customers.'
Oracle is also eating its own food, as it runs its own business on