"Single-vendor trade shows have traditionally been a risky proposition for all involved. Does the vendor have enough clout to attract others in the field and thus develop a balanced event more about learning than selling? Intel and Oracle are two vendors that have done this successfully.
"VMware may be close to joining the fold. This week's VMworld, held at the Los Angeles Convention Center attracted close to 100 exhibitors, about 7,000 attendees, and was the epicenter of a host of virtual announcements, from the synergistic to the seemingly incompatible, from OEMs and small ISVs alike..."
