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EMC Moves into Business Analytics with Greenplum Acquisition

Jul 13, 2010, 15:08 (0 Talkback[s])
(Other stories by Paul Shread)

[ Thanks to Paul Shread for this link. ]

"In a statement, EMC storage division president Pat Gelsinger said, "The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's 'big-data' challenges."

"Greenplum is built on the open source PostgreSQL database and commodity hardware, giving the company a pricing edge over competitors. It also developed its own MapReduce technology after initially looking at Hadoop."

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