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Hadoop & Startups: Where Open Source Meets Business Data

Jul 18, 2011, 17:00 (0 Talkback[s])

"Even a modestly successful startup has a user base comparable in population to nation-states. The resultant mass of user data creates problems and opportunities. Problems because understanding the value of every user and transaction becomes more complex. Opportunities because the collective intelligence of the population can be leveraged into better user experiences.

Until just a year or two ago, analyzing this scale of data required the same kind of enterprise solutions that LAMP was created to avoid. Multiyear, multimillion dollar deals with the likes of IBM, Oracle, and Teradata. Of course, almost no startup can afford that kind of expense. Furthermore, the closed-source technological pedigree of these solutions makes them incompatible with startup engineering knowledge and culture.

Enter Hadoop. Hadoop solves these data processing problems in a way that is both startup-compatible, and technologically superior.

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