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Information Week: Can't Beat Linux? SCO Joins 'Em

Feb 27, 1999, 23:28 (3 Talkback[s])
(Other stories by Sean Gallagher)

"Gallagher's First Theorem of Technology Marketing: The quickest way to erode a product's market is to introduce something that does 80% of what that product does-and give it away.

OK, so I just made that up. But even so, it's a rule of thumb that's been demonstrated on plenty of occasions in the past, particularly by Microsoft-perhaps one or two times too many, considering how things are going for the Redmond folks in court recently.

So if my theorem holds any water, you can predict how it applies to Linux and the Unix-on-Intel market. If you were in the Unix-for-Intel business, you'd have to ask yourself some pretty hard questions these days-like "How do I stay relevant to my customers and still make money when they can get Linux for free?"

SCO obviously has, and the company's answers to those questions are embodied in the latest release of its UnixWare operating system. And it looks like at least part of the answer is to give away some licenses. SCO will allow noncommercial users to use UnixWare 7.1 free of charge. On top of that, UnixWare 7.1 also includes binary compatibility with Linux applications compiled for the Intel platform, so users can take advantage of the wealth of open software available for that operating system."

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