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NY Times: Google Keeps Search SimpleOct 06, 1999, 18:12 (6 Talkback[s])
"For a multimillion-dollar site financed by prominent venture capitalists, Google is as plain and non-commercial as it gets. The search engine, which officially launched on September 21, does not currently carry advertising or offer any e-commerce links. If Google's home page had any more white space, it would be nearly blank..."
"Rather than viewing portals like Yahoo! and Lycos as competitors, Brin sees those companies as potential customers. The plan for Google, he says, is to build a better search engine and generate revenue by licensing its technology to other companies. Google's strategy is similar to that of Inktomi, another search service that has positioned itself as a company that powers portals rather than trying to create its own portal site."
"So far, Google's customers include Netscape, which has deployed the service on its Netcenter site, and Red Hat, which is using the technology for company-specific searches on its Web site. Google's deals with Netscape and Red Hat are its primary source of revenue right now, and Brin says he is talking to other companies about similar agreements. Google is also working toward generating money through advertising, but does not plan to run banner advertisements."
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