Wired: One Word For You, Son: Linux

"Recipe for wealth, circa January 2000: Write press release, mention "Linux" prominently throughout. Wait for stock price to soar."

"That formula seemed to work for online publisher Salon.com Wednesday. The company saw its stock price jump more than 50 percent after announcing an agreement to provide news for the Web site of Linux distributor Red Hat Software...."

"What used to be 'dot-com' mania -- where every firm tried to add dot-com to its name -- has now gotten a sibling: Linux mania, in which every company will want to add the word 'Linux' to its activities," predicts UCLA finance professor Ivo Welch, who follows new stocks."

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