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Upside: SuSE performs mind-share control

Apr 26, 2000, 10:33 (1 Talkback[s])
(Other stories by Sam Williams)

"I believe that the German mentality is always to look for perfect solutions," says Wiegand, a former Unix engineer who jumped from Deutsche Bank to SuSE last year. "I only have to look into a mirror, to see my own attitudes, to know what that means."

"Although SuSE's Linux market leadership in Europe remains unquestioned, a March report by market intelligence firm PC Data rated the company a distant fourth behind U.S. market leader Red Hat (RHAT), Linux-Mandrake distributor Macmillan and Corel (CORL) in terms of retail revenue share."

"Then there's the fact that SuSE avoided the recent Linux IPO frenzy and has had to build its market share with less money and less attention from the wealth-obsessed tech media machine."

"We haven't been quiet," says Wiegand, bristling slightly at the notion that his company has slacked on the marketing front recently. "It's just that others have been louder than us. It's a matter of relative quietness."

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