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USA Today/Newsbytes: Priceline sued for trademark infringement

May 31, 2000, 18:57 (2 Talkback[s])
(Other stories by Sherman Fridman)

[ Thanks to George Mitchell for this link. ]

"Pannell-Christ Incorporated, a small Indiana service business, is suing Priceline.com in federal district court over the use of the phrases "Name Your Price" and "Name Your Own Price.""

"David Christ, the president of Pannell-Christ, a company that provides diagnostic, consulting and training services to businesses wishing to sell at the high-end of their markets, told Newsbytes that five years ago, after much thought and before the advent of Priceline.com, his company used the trademark, "Name Your Price!" Pannell-Christ's attorney, Bruce Longbottom, says that the U.S. Trademark Office granted federal registration of the mark on February 1, 2000."

"Longbottom told Newsbytes that a search of the records at the United States Trademark Office disclosed that Priceline.com had tried four times to register the phrases, "Name Your Price" and "Name Your Own Price," and that registration was rejected each time. But, Christ says, they not only have used them illegally, they have also licensed the use of these phrases to other businesses to use that have partnered with Priceline.com and follow the Priceline.com business model."

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