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VNU Net: Linux must tap into desktop users' needs

Dec 15, 2000, 14:52 (21 Talkback[s])
(Other stories by Maggie Holland)

"Linux will not become successful on the desktop unless current market strategies change radically, and developers correctly anticipate the needs of tomorrow's users. That was the verdict at last week's Linux user conference in London."

"Delegates heard that Linux has a valid place on the desktop, but its success is being hampered by its own inability to sell itself as a viable alternative to Windows. "The way to sell it [the desktop] is completely the opposite way to the way we sold servers," said Craig Hunt, principal consultant at Wrotethebook.com. ... Users do not want the same qualities as administrators, and will not choose to customise their implementation of Linux as heavily, Hunt argues."

"Linux is fairly hard to install, but so is Windows, and Microsoft goes to great lengths not to sell users hardware directly so that they don't realise this complexity, according to Hunt. Until Linux gets to the point where the hardware players ship Linux as default, it will have a problem, he warned."

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