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CNET/Yahoo!: Slashdot sees revenue in ads, fees

Oct 26, 2001, 13:05 (14 Talkback[s])
(Other stories by Gwendolyn Mariano)
"When Slashdot increases ad sizes, it plans to introduce a subscription service for people who want to pay for an ad-free version. Jeff Bates, who runs the site, said Thursday that Slashdot will launch the new ads and subscription service early next year. The cost of the service has yet to be determined.

"The larger ad formats are coming about really because, as Bob Dylan put it, 'The times, they are a'changing,'" Bates wrote in an e-mail interview. "While we'll still be mostly featuring the 468-by-60 banner, we're trying to work with our advertisers and see how we can work together. Rest assured though, we'll still be only having one ad per page."

Slashdot's move to a larger ad format and a subscription service mirrors the decisions of many companies attempting to capture new revenue in a battered dot-com economy. CNET Networks, publisher of News.com, introduced the new ad units earlier this year, followed by other online media outlets such as The New York Times. and Salon.com, which offers a subscription service free of advertising."

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