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SearchWindowsManageability.com: Microsoft's Gentler Approach to Linux

Jul 17, 2002, 16:00 (25 Talkback[s])
(Other stories by Margie Semilof)

[ Thanks to M. Kincora for this link. ]

"At Fusion 2002 in Los Angeles recently, Peter Houston, Microsoft's Windows Division director of business strategy, said Microsoft will focus less on arguing with the Linux community and more on presenting real information to IT executives.

"The change in style is a direct response from Microsoft sales teams and resellers who have been requesting collateral information for customers who want to know the value proposition of Windows versus Linux and open source services. Until now, Microsoft's response was either to ignore Linux entirely or to respond emotionally, Houston said.

"The material has been long promised. In December of 2001, a memo leaked from Microsoft's Brian Valentine, senior vice president of the Windows division, to the company's sales, marketing and service groups. Among other things, Valentine outlined plans for Microsoft to begin a campaign that debunks myths surrounding Linux.

"Whether or not Microsoft can switch from its typical emotional stance to a more pragmatic voice of reason remains to be seen. Since Microsoft's top executives have historically dealt with Linux and open source by likening it to a disease or to the gobbling video game PacMan, any response will probably appear hysterical, said Dan Kusnetzky, vice president of system software research at International Data Corp., a Framingham, Mass., consulting and market research firm..."

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