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developerWorks: Generate Dynamic Content with Tomcat and MySQL

Sep 20, 2002, 09:00 (9 Talkback[s])
(Other stories by Javid Jamae, Kulvir Bhogal)

[ Thanks to Leo for this link. ]

" Banner advertising has been around since the Internet was first transformed from an educational and governmental information store into a centerpoint for international commerce. A rotating banner is an allocated space on a Web page, in which the space is used to display an advertisement--either randomly or based on some business logic--every time the Web page is loaded or reloaded. The programs that drive rotating banner ads are fairly simple, but they are important advertising tools. Just like their half-minute radio and television counterparts, these dynamic advertising tools allow a single Web page to display advertisements from various sources and enable different companies to create brand recognition for their products and services while targeting the same audience.

"Regardless of how you view them (yes, we all find them annoying at times), Web banners have become a way of life on the Internet. The fact is that the Web constitutes a gargantuan audience of consumers, whose money keeps the wheels of e-business turning. In the short history of Internet marketing, e-business owners have shown they are willing to pay top dollar to place their banner ads on high-traffic sites..."

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