"Following on from my general introduction to guerilla marketing in the first issue of this magazine, I will now discuss some specifics of getting good press coverage. This much-neglected area of marketing is actually a relatively important issue, especially if your project is genuinely interesting, and can reap huge rewards.
"Why would you want press coverage? This seemingly obvious question is worth considering before you embark into the media world. Do you want to raise awareness of your project to gain more users...?"
