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The Register: CEOs Should Follow NBA and Make Geeks Wear Real Clothes

Oct 26, 2005, 00:15 (12 Talkback[s])
(Other stories by Otto Z. Stern)

"The collision of professional sports and IT tends to embarrass both camps. It happens most often with techie advertisements surrounding sporting events. Or sometimes you'll see a jock with an iPod or BlackBerry in hand. Conversely, you could find uber-dweebs at the Googleplex imitating people with coordination during a twisted game of roller hockey or pin the tail on the donkey.

"Like I said--embarrassing stuff.

"This blushing past provides all the more reason for geeks to take note of the NBA's (National Basketball Association) recent actions. And I'll tell you why..."

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