"Most Americans already use a lot of open source. Their home routers may run Linux. Their TiVo runs Linux. Google runs Linux. Windows programs like Firefox are also open source.
"To some who cover business, like Sarah Lacy over at BusinessWeek, this is somehow a problem. Since she doesn't see many open source trademarks in her daily life, it's invisible to her. And for someone writing about business, about profit, invisible makes you nervous..."