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ZDNet UK: MIT's Open Communications Campaigner

Feb 20, 2006, 17:00 (0 Talkback[s])
(Other stories by Ingrid Marson)

"It's a brave man who questions whether there's a future for media company chief executives when sat around a table with three of the biggest in the business.

"Andrew Lippman, a senior research scientist at MIT's Media Lab, speculated about the demise of the media honcho at a roundtable last week at the Media Summit in New York. Michael Wolf, the president and chief operating officer of MTV Networks, Kevin Roberts, the worldwide chief executive of Saatchi and Saatchi and William Cella, the chairman and chief executive of media services company MAGNA Global Worldwide were left uncharacteristically lost for words..."

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