"Greetings, everyone. We're currently in the process of planning a new media lab for our English department. We have a budget of about $50,000, though there are hints that we could get more if we could make a compelling enough case. At any rate, the lab's purpose will be to give students the chance to produce some really outstanding new media projects. These will likely range from website production to simple digital videos and on to fully interactive media (e.g., flash movies, videogames).
"I've had the chance lately to talk to several industry professionals and academic theorists of new media. Most have recommended Photoshop, Dreamweaver (or perhaps Fireworks), and Flash Pro 8. These sound like good choices to me as well, though I'd like to hear from others who might have other thoughts..."