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:CNET News: Lights, Camera, Firefox
"Mozilla released on Wednesday the first round of amateur videos produced by supporters of the Firefox open-source browser.
"The 30-second videos are part of Mozilla's Firefox Flicks promotions contest and are another example of grassroots marketing..."
Complete Story
Related Stories:
ZDNet UK: Mozilla Considers TV and Movie Ad Campaign(Mar 24, 2006)
NewsForge: Firefox Flicks Fast-Forwards Fans to Future Fame(Jan 11, 2006)
ClickZ: Firefox Calls "Action" on Ad Contest(Dec 23, 2005)
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