"I have always wanted to invent a new word. Not any old word, but a word that would gets used even in the deepest, darkest corners of coffee shops in Amsterdam. Not that I would ever get to hear the word used. I don't like coffee! So let's try vistarization. The process of a sensible, definitely obvious idea degenerating into a heavy weight project that takes many extra years to complete. I have images of small spacecraft trying to divert asteroids that are going to hit the Earth.
"The question to ask is when you see a horde of IP related lawyers being super charged in a magnetron and you feel the static as the springs are being coiled for a big advertising campaign..."
