Linux Journal: Making Peace (And/or Products) with Marketing
Aug 10, 2006, 00:00 (0 Talkback[s])
(Other stories by Doc Searls)
"There are a range of ways that marketing can relate to
engineering. At one end are companies where engineering is the core
competency and marketing 'leadership' is an absurdity. At the other
end are companies where marketing tells engineers what to do.
"The most extreme example of the former comes from fiction. It's
the nameless fictional company that employs the cartoon character
Dilbert..."
Complete
Story
Related Stories:
