Can Dell Fix Their Google Ad Campaign?
May 20, 2007, 00:00 (1 Talkback[s])
(Other stories by D.C. Parris)
"As I begin writing this, there is currently a Google banner ad
at the top of LXer's home page. On the left side of the banner is
the phrase 'Dell Linux Desktop,' followed by a brief marketing
message about buying desktop PCs from Dell. The problem is that
clicking the link will take you, not to a page about Linux on
Dell's website, but to this page, where there is no mention of the
word Linux at all. It's a bit like seeing an advertisement for a
Ford Stationwagon, only to be taken to a site offering Hondas. It
confuses and irritates users.
"I have noticed, too, that Dell is not the only company facing
this problem. HP's Google ads produce similar results..."