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Can Dell Fix Their Google Ad Campaign?

May 20, 2007, 00:00 (1 Talkback[s])
(Other stories by D.C. Parris)

"As I begin writing this, there is currently a Google banner ad at the top of LXer's home page. On the left side of the banner is the phrase 'Dell Linux Desktop,' followed by a brief marketing message about buying desktop PCs from Dell. The problem is that clicking the link will take you, not to a page about Linux on Dell's website, but to this page, where there is no mention of the word Linux at all. It's a bit like seeing an advertisement for a Ford Stationwagon, only to be taken to a site offering Hondas. It confuses and irritates users.

"I have noticed, too, that Dell is not the only company facing this problem. HP's Google ads produce similar results..."

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