"Stanford Professor David Kelley is one of those rare individuals who has successfully added a new way of thinking to Western Thought: Design Thinking. Indeed, the National Academy of Engineering recognized him for nothing less than 'affecting the practice of design.' I have come to have great respect for the process of design thinking that David Kelley formalized and now teaches, and now it is time to show that respect by actually practicing what is preached. Before I do, I'd like to give one other reference to the topic, and that is Bruce Nussbaum's design blog at Business Week. Here's a typical and relevant entry about Design Thinking and Innovation for Social Issues.
"Design Thinking is a process, and every company that does it defines that process based on some common principles. As I practice it, there are seven phases (which need not be run in any given order, but which must all, ultimately, be run...)"
