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It's Time to Retire the Mom Test

Sep 11, 2007, 02:15 (5 Talkback[s])
(Other stories by Joe Barr)

"One of the more humorous ad series today is the Geico 'caveman' commercials, featuring a caveman complaining about the stereotype of something being 'so easy a caveman could do it.' Since we don't have to worry about offending cavemen (or cavewomen), companies can safely poke humor at that demographic group and not worry about alienating anyone. However, you might want to think twice about saying 'it's so easy your mom can do it.'

"You're probably familiar with the phrase 'the mom test,"'which is quick shorthand for 'the most clueless computer user we can find...'"

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