When is a Wikipedia not a Wikipedia? (When It's a "Knol")

"Or so, at least, Google would like you to conclude. Significant differences include single-author control (but the freedom for other authors to set up competing pages as well), bylines for page authors, reader ranking, and--oh yes--Google ads (authors interested in allowing ad placements would get a "substantial" share of the resulting revenues).

"Here's how Google introduces the concept on a somewhat higher level:

"The web contains an enormous amount of information, and Google has helped to make that information more easily accessible by providing pretty good search facilities. But not everything is written nor is everything well organized to make it easily discoverable..."

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