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:Mozilla Yanks Firefox Marketing Campaign
Mozilla Yanks Firefox Marketing Campaign
Jan 8, 2008, 15 :15 UTC (0 Talkback[s]) (4705 reads)

(Other stories by Gregg Keizer)

"Just hours after Mozilla debuted its first viral marketing campaign, it shut down the website and apologised to users for what it admitted were offensive statistics used to promote Firefox.

"The website, part of what Mozilla dubbed the 'Firefox Users against Boredom' programme, included a long list of statistics that purported to compare Firefox's users with people who run its rival, Microsoft's Internet Explorer..."

Complete Story

Related Stories:
Firefox Tries Viral Marketing At Schools(Sep 02, 2007)
Mozilla CEO Speaks Out on Future of Firefox(May 07, 2007)
Microsoft Doesn't Own The Web: Mitchell Baker(May 01, 2007)
Marketing Firefox == Speed(Mar 19, 2007)



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